When we talk about the Hero’s Journey, many people think of the classic framework popularized by Joseph Campbell. It’s a storytelling masterpiece that breaks down into several stages, detailing every step of the hero’s transformation.
It has been widely used in literature, films, and business storytelling to captivate audiences and convey powerful narratives.
But here’s the thing: while it’s powerful, it’s also quite complex. And let’s face it—most of us aren’t professional writers, nor do we need to remember all the intricate details of every stage. That’s why we’ve created a simpler version of the Hero’s Journey.
It’s stripped down to the essentials, making it easy to use for anyone who wants to inspire, connect, and captivate their audience.
Reshape Hero’s Journey Framework
Set-up: Lay the foundation and outline the roadmap for your story
What to do:
- Introduce the starting point: Where does the main character (could be a person, team, or brand) begin?
- Highlight the journey: Share what lies ahead, including goals, obstacles, and opportunities.
- Define the stages: Establish key moments such as challenges, turning points, and eventual success.
Why It Matters:
This step engages the audience by setting expectations and making them curious about what’s to come.
Example:
Imagine a startup founder with a dream to revolutionize an industry but no resources. They are at the starting point of their journey.
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