We all know about SWOT analysis—examining Strengths, Weaknesses, Opportunities, and Threats—but few realize it often lacks specificity, leaving people uncertain about what actions to take next.
That’s where the AQCD method steps in.
Developed as an enhancement to traditional SWOT analysis, AQCD is a simple and powerful approach designed to make your analysis clear and actionable.
The Core Concept of AQCD: A Clearer Lens for SWOT Analysis
AQCD stands for Actionable, Quantitative, Comparative, and Divisional. It provides clear criteria that ensure each element in your SWOT analysis is precise and valuable for decision-making.
Now, let’s dive deeper into each factor:
Actionable
This means the insights you list must lead directly to clear actions your team can actually take. Clearly stating an actionable point guides your team directly to the steps needed.
- Poor example: “Employee morale is low.”
- Better example: “Employee morale dropped due to a 15% reduction in training sessions, so restoring the training budget by next quarter should improve morale.”
Quantitative
Always include measurable data—numbers or percentages—in your statements. Using precise numbers makes the insight clearer and more convincing.
- Poor example: “We increased our market share.”
- Better example: “Our market share increased by 3% this year.”
Comparative
Provide a clear context by comparing the past vs. current situation, such as performance, competitors, or industry standards. This comparison quickly helps your team understand how well you’re performing.
- Poor example: “Sales have increased.”
- Better example: “Sales grew by 8%, compared to our main competitor’s growth of just 4%.”
Divisional
Segment your data clearly by department, product line, or region. Being specific about divisions helps managers take targeted actions.
- Poor example: “Overall profits declined.”
- Better example: “Profits in the East Coast stores declined by 10%, while the West Coast stores grew by 5%.”
Beyond SWOT: AQCD in Other Strategic Analyses and Goals
We emphasise SWOT a lot since it is a well-known tool, however, the AQCD doesn’t only apply to that, it can also enhance other strategic tools:
- TOWS Analysis
- Internal Factor Evaluation (IFE) Matrix
- External Factor Evaluation (EFE) Matrix
- OGSM (Objective, Goal, Strategy and Measurement)
This broader application ensures clear communication, better decisions, and successful execution across various strategic activities. It can also turn vague, unclear statements into clear, specific insights your team can use immediately.
