COSTAR AI Prompt Framework: For Better AI feedback

This AI prompt framework helps you receive higher-quality feedback, and it’s very simple and effective.

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COSTAR Prompt Framework

(C) Context: Provide background information

By providing detailed background information to the large language model (LLM), you help it accurately understand the specific scenario being discussed, ensuring the feedback is relevant.

(O) Objective: Define the task

Clearly define the task you want the LLM to complete, so it can focus and adjust its response to meet the specific goal.

(S) Style: Specify the writing style

You can specify a particular famous person’s or an industry expert’s writing style, such as that of a business analyst or CEO.

(T) Tone: Set the tone

Set the appropriate tone, such as formal, humorous, or empathetic.

(A) Audience: Identify the target audience

Tailor the response to a specific audience, whether it’s experts, beginners, or children, ensuring the content is easy to understand.

(R) Response: Define the output format

Ensure the LLM outputs in the required format, which could include lists, JSON data, professional reports, etc.

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Example

CO-STAR Framework Prompt for Planning a Marketing Activity

(C) Context

We are launching a new eco-friendly skincare line aimed at millennials and Gen Z consumers. The product promises to be sustainable, cruelty-free, and made from organic ingredients. The target market is highly aware of environmental issues and values transparency and authenticity from brands.

(O) Objective

Create a comprehensive marketing plan to generate awareness, drive engagement on social media platforms, and ultimately increase sales of the new product line within the first 3 months of launch.

(S) Style

The marketing campaign should be aligned with the tone and communication style of eco-conscious influencers and sustainability advocates. It should emphasize the natural, sustainable, and ethical aspects of the product, with a modern, relatable approach.

(T) Tone

The tone should be positive, motivational, and inclusive. It should feel empowering to the audience, showcasing that their purchase contributes to a more sustainable future. The tone should also remain friendly and approachable, without being overly formal or preachy.

(A) Audience

Targeting millennials and Gen Z consumers (ages 18-35), predominantly female, who are active on platforms like Instagram, TikTok, and YouTube. These consumers are environmentally conscious, value social responsibility, and prefer brands that align with their ethical values.

(R) Response

Provide a detailed marketing activity plan, including:
A content calendar for social media campaigns (including key messaging and hashtags).
Proposed marketing tactics (e.g., giveaways, eco-friendly packaging promotions, educational content on the benefits of sustainability in skincare).
Suggested advertising channels and budget allocation.