The Outcome Discovery Canvas (ODC) is a strategic thinking and planning tool designed to help product teams, business leaders, and innovators shift their focus from delivering features to delivering outcomes. It provides a structured way to explore and align on what success looks like — not just what you’re building, but why you’re building it and what change it aims to create.
Relationship Between ODC and OBR
The Outcome Discovery Canvas (ODC) and the Outcome-Based Roadmap (OBR) are tightly connected — they complement each other in an outcome-driven product development process.
Outcome Discovery Canvas comes first and it defines the “Why” and “What”
The ODC helps you discover and define the outcomes you want to achieve in the early planning process. This is the foundation where clarity around outcomes is generated before anything is built.
Outcome-Based Roadmap comes next: It Defines the “How” and “When”
Once you used ODC to clarify your goals and success criteria, you can build an Outcome-Based Roadmap which organizes your initiatives, and provides a timeline or sequence of steps to achieve the outcomes.
In short, The Outcome Discovery Canvas helps you define your desired outcomes, while the Outcome-Based Roadmap helps you plan and deliver work to achieve those outcomes.
Outcome Discovery Canvas Deep Dive
Problems & Opportunities
Describe the problems/opportunities that your existing or prospective users/customers have today that your program intends to address.
How do you start?
Be on the lookout for opportunities to bring value to end customers, internal users, and the business through continuous, exploratory research.
Most people continue to generate new feature ideas. Ideation is messy and spontaneous. This is perfectly fine, as long as effort is made to reset the focus on the underlying problem.
Answering these 8 questions may help you identify the right problem/opportunity:
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