Description

The Product GTM Canvas is a strategic framework that helps teams plan and execute go-to-market strategies by aligning product positioning, target audience, messaging, and channels.

This template provides a clear structure for cross-functional marketing execution and ensures that product launches are driven by shared goals and customer insights.

Available in PPT format for launch planning, team collaboration, and stakeholder communication.

Use Cases

How can this template be used?

• Design go-to-market strategies for new products or features
• Align product, sales, and marketing teams on launch goals
• Map messaging and positioning to customer segments
• Facilitate GTM planning workshops
• Present launch strategy in executive reviews or investor decks

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