Innovation often faces a roadblock: how can we think creatively about improving existing products or services? This is where the SCAMPER model comes in.
Developed by Alex Osborn, one of the pioneers of brainstorming, SCAMPER is a tool that helps generate new ideas by prompting questions that push you to think differently about a product or problem.
The model encourages rethinking and reimagining, making it invaluable for innovators seeking creative solutions.
Core Concept of SCAMPER
The SCAMPER consists of the initials of the seven strategies:
S – Substitute
This factor involves replacing one part of a product, process, or idea with something else. You can improve functionality, reduce costs, or meet new needs by substituting.
- Example 1: A company could substitute traditional plastic packaging with biodegradable material for their products, reducing environmental impact.
- Example 2: In a mobile app, replace a manual photo upload feature with a cloud-syncing option, allowing users to automatically upload their images.
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