Why Your Presentations Fail to Convince
Have you ever presented an update and realized people didn’t get the point? Or proposed a plan, only to hear, “So what exactly do you want from me?”
Many professionals struggle to communicate ideas clearly, it’s especially painful in reports, proposals, or stakeholder updates.
Top consulting firms like McKinsey solve this with strong storylines. One of their simple yet effective tools is the TOPS Framework — a model that helps structure clear, targeted presentations that drive decisions.
What is the TOPS Framework?
Let’s explore what it is, how it works, and how you can apply it.
T – Targeted: Know Who You’re Talking To and What You Want
This first step ensures your message is not just “an update” but a purposeful ask tailored to a specific decision-maker. A CEO needs high-level insights. A product manager needs implementation steps. If your message is not targeted, it won’t work.
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